By Wei Luo, COO & Head of Product
Marc Andreessen famously said, “Software is eating the world.” Nowhere is this more true than in the century-old auto industry as it progresses toward autonomous driving.
From sensing technologies and data analytics, to computer vision and path planning, the center of gravity is shifting from traditional hardware providers to a growing constellation of tech players and startups.
In this new world, car makers are faced not only with critical technology decisions, but with new business model and alliance options. Develop in-house? Buy from 3rd parties? Acquire? Acqui-hire? Share?
Over the next three to five years, we believe the industry will adopt a blend of options, on a case-by-case basis.
Software companies as well as car makers will need to be very flexible in their business models and embrace different types of partnerships.
In a recent report, Mike Ramsey of Gartner commented: “Until clear leaders and standards begin to emerge…, we will continue to see different alliances forming around the autonomous vehicle initiatives of leading car companies.”
As the cars of the future become defined more by the software they’re running than by their body type, integrating best-of-class software will be vital to creating great AV experiences.
This is especially true for maps made for autonomous driving, where we believe the benefits of solving the problem once and sharing that expertise are clear. Through integration, a car maker minimizes cost while maximizing scale, safety, efficiency, and time-to-market.
At DeepMap, we have brought together a team of world-class technologists and entrepreneurs who are passionate about mapping, and who have previously built, scaled, and maintained mapping technologies used by billions of people. We are committed to providing our customers with the world’s best autonomous mapping technology as well as flexibility in how we work together to be successful.